Project 04

Branding Design

Infinity Japan

A quiet, minimalist identity for an Asian contemporary art show in Taipei — 當代 ART 無極限.

DisciplineBrand Identity, Print, Exhibition
EventInfinity Japan Contemporary Art Show, Taipei
Year2019
DeliverablesIdentity, posters, catalogue, collateral
Infinity Japan — gallery / hotel-suite art installation, B/W

The approach

Less, so the art can speak.

Infinity Japan brings Japanese and Asian contemporary art to Taipei as an intimate, hotel-room fair. The identity answers with restraint — a refined wordmark, generous silence, and a quiet gold reserved for moments that matter.

The mark plays on the idea of the infinite: an endless surface against which each artist’s work can sit, undisturbed.

Identity — gold on graphite

Infinity Japan — paper bag
Infinity Japan — business card, gold foil
Infinity Japan — card back, debossed mark

A surface
without end.

無極限 · Infinity

Exhibition posters

One system, many voices.

A poster template holds the show together while letting each featured artist — from Fujita to Kusama — take the foreground. The grid stays constant; the imagery changes.

Infinity Japan poster — Tsuguharu Fujita
Tsuguharu Fujita10
Infinity Japan poster — featured artist
Featured11
Infinity Japan poster — Yayoi Kusama
Yayoi Kusama12
Infinity Japan — catalogue spreads
Catalogue & install13
Infinity Japan — programme cover, gold on graphite
Programme cover14