About — The practice

A visual designer working with image, pattern, and the quiet translation of culture into form.


Meng Shan Tsai — portrait, Athens

Meng Shan Tsai — Paris, 2026

I am a visual and interaction designer with 7+ years of experience shaping visual systems and brand expressions across digital and physical contexts — focused on visual clarity, spatial composition, and refined execution.

My work moves between branding, design systems, UI and pattern: building identities and interfaces that hold a single, coherent atmosphere across paper, body, screen and space. From a robot-cat companion at MagicPal to a platform design system at Bitget, I’m interested in how a surface carries meaning, and how restraint can make a thing feel inevitable.

Originally from Taiwan and now based in Paris, I work across cultures and disciplines, drawn to the moment a personal narrative becomes a shared visual language.

View full CV

Capabilities

  • Visual Design
  • Branding & Visual Identity
  • Design Systems
  • UI & Interaction Design
  • Prototyping
  • Pattern & Surface Design

Selected Engagements

  • BitgetPlatform design system — web, app, social
  • Beijing MagicPalRobot-cat companion — interaction & app
  • TCCIAVisual identity & publications, Taipei
  • JASON WUTextile & pattern design, New York

Information

  • Based in Paris, FR
  • ECV ParisMaster — Graphic Design (Art Direction)
  • Open to full-time roles& collaboration, worldwide
  • 中文 · EN · FR

Contact — Get in touch